Brand Stories
Storytelling is at the heart of everything I create. With a background in animation and a passion for audience connection, I craft content that captures attention and strengthens brand identity. From fast-paced reels to full-scale campaigns, I focus on building stories that drive engagement and reflect a brand’s voice and values.
I see social media as storytelling in motion; every post, every caption, every scroll is a chance to spark connection and bring a brand to life.
Explore some of my recent brand stories below.
Animation Dingle Festival
What started as a volunteer role at Animation Dingle turned into a full-circle story. Two years of festival buzz and backstage moments later, I now run the show online as the festival’s Social Media Coordinator.
I oversee content strategy, live coverage, and digital storytelling; translating the colour, creativity, and chaos of an animation festival into scroll-stopping content. From teaser campaigns to real-time updates, my goal is simple: to make the audience feel like they’re right there with us.
Head over to @animationdinglefestival and check out the AD24/25 story highlights to see my most recent work.
Together We Can Fundraiser
I helped bring the ‘Together We Can’ fundraiser to life, supporting a local nine-year-old boy in need of critical brain surgery. Leading promotion and coordination in the months leading up to the event, I crafted content and communications that engaged the community and built momentum both online and offline.
The day itself featured raffles, food, music, and more — all coming together to raise over €40,000 for Temple Street Hospital. It was an incredibly rewarding project, combining strategic planning, community engagement, and storytelling for a cause that truly mattered.
You can see more of my work on the Ballyfinnane Fundraising Commitee Facebook page.
Carnival Treats
My most recent freelance project allowed me to bring Carnival Treats to life online by launching their social media from scratch and building the website from the ground up. I created all content across platforms; from playful visuals to a full promo video, shaping a bold, fun brand voice and turning ideas into scroll-stopping content. A hands-on project mixing strategy, storytelling, design and a bit of organised chaos.
MTU Student Ambassador
As a Social Media Ambassador for Munster Technological University, I stepped in front of the camera to create content that showcased college life from a student perspective. I produced short-form reels that highlighted everything from campus events to student experiences, bringing the university’s community and energy to life online.
This role allowed me to combine creative storytelling with strategic content creation, helping to engage prospective and current students while giving a genuine insight into life at MTU.